It can all be confusing. And frustrating. MIND NUMBING. Huddled in the corner in the fetal position. Drenched in sweat. Heart beating out of your chest. The lights don't work. Power has been cut. Someone...or someTHING is in the house. You can hear the floorboards creek. You can smell a terrible foul stench. A low growl comes from the next room. And just like that, AN EXPLOSION rips off the side of the house. A hand reaches down and says...
That was me! I mean...not in the movie. That was Arnold. Obviously. But I'm here! I'm trying to save you!
Ok that was maybe a little dramatic. I'm dramatic. But look...here's the truth; You find your business isn't growing. And you're not sure what to do. You don't think you can afford to pay for marketing. And the downward spiral continues. Suddenly this thing you loved...that you put your heart and soul into...is that monster in the next room. So let me ask you this...can you afford NOT to advertise?
Ok your pulse is climbing again. See that paper bag on the kitchen counter? I want you to grab it and breathe into it slowly. Everything is going to be ok. This doesn't have to hurt. There are some really basic things we need to figure out...call it the fuel for the getaway car (yes, this analogy is growing thin). What is your UNIQUE SELLING PROPOSITION to use a big fancy industry term. What makes you different? What sets you apart...not only from your competition but from the other noise in the advertising stratosphere? CUZ BROTHER THERE IS A LOT OF IT. It's deafening. But if you have a carefully crafted message...a personal message with heart and emotion, it can cut thru the noise. And there you are...talking just to that one person. That one person that was meant to hear it. NO, I don't mean your message is only reaching ONE PERSON. I'm saying if your message is crafted the right way, the people hearing or seeing it...will feel like you are talking just to them.
Get ready. You're about to go into overdrive.
There are just so many things I see being done wrong. And so many businesses being sold a bill of goods based on these things. I needed a place to get some thoughts out there. At the end of the day, I hope this can be helpful to someone.
I'll talk mostly about marketing, advertising and branding. And possibly how video might be able to help you.